Making Room in Your Marketing Plan for Digital

In the ‘early days’ of web site development, there was a fundamental disconnect from doing business with the web site – it was usually seen as a statement of cool factor. I remember the ‘battles’ between IT and Marketing departments on who ‘owned’ the website. In the end the prudent decision went with ‘whomever touches […]

A Plan to help Your SMB Executives Get Onboard with Digital Marketing

A major hurdle that many SMBs experience is convincing senior executives to embrace digital marketing. Some comments of why they decline that I have heard include: We’ve haven’t used it so far to get customers That works for larger companies, not us It doesn’t work It costs too much While there are scenarios where these […]